Ideas
The Case Against Therapy: Why Talking About It Is Making Things Worse
A provocative argument that the therapy-industrial complex has turned self-examination into avoidance — and what men should do instead.
Est. 2026
PLAYBOY-X
Desire. Culture. Ideas.
Reinvented for 2026.
The magazine for men who want more — more ideas, more beauty, more truth. Across every generation, across the world.
Featured in This Issue
Desire
In Defence of the Male Gaze: A Philosophical Argument for Looking
The male appetite for beauty has been pathologised, politicised, and suppressed. We argue that it is, in fact, one of the most human things about us.
Power
The Dubai Formula: How a Desert City Became the World's Ambition Capital
What four founders who built nine-figure companies in the UAE taught me about money, time, and the geography of ambition.
The Magazine
Seven Territories. One Publication.
Ideas
Essays, arguments, and intellectual provocations on politics, philosophy, technology, and the nature of being human.
Culture
Film, music, literature, television, art, and the people making culture worth having in 2026.
Desire
Sexuality, beauty, and the visual pleasure of being alive — treated with the intelligence it deserves.
Power
Money, ambition, success, and the truth about all three. We tell it without sentimentality.
Style
Clothes, grooming, and the art of looking like yourself — not a catalogue, but a perspective.
Places
Travel, cities, and how to inhabit the world. Writing that makes you book a flight or feel like you already did.
"Playboy, if it had been built for 2026 by people who actually read it."
About Playboy-X
There is a graveyard of men's magazines. Most died because they mistook their format for their purpose. They were selling paper when they should have been selling ideas, desire, and a vision of the good life.
Playboy at its peak was the most intellectually ambitious mainstream men's publication in the world. It published Malcolm X, Margaret Atwood, Gabriel García Márquez, Norman Mailer, and John Lennon. It ran the interview that defined long-form journalism as a form. It also understood that the appetite for beauty and the appetite for ideas are not in conflict — they are the same appetite.
Playboy-X is not nostalgia. It is the recognition that this gap still exists, and that in 2026 it is larger than ever. A publication with intellectual seriousness, comfort with desire, and cultural ambition — for every generation of man who refuses to settle for less.
Read the Full Manifesto